Stories live and breathe inside all of us. They trigger the ancient human muscle of the imagination, have the capacity to erode barriers and perceptions, and connect us to a shared humanity. A career history in media, design, and social entrepreneurship have defined my ability to take unformed or complex ideas and transform them into compelling brands, effective campaigns, and captivating stories. I'm drawn to the power of storytelling in impact strategy and coalition-building at the intersection of culture, creativity, and climate.
Photo: Jo Savage
what I do
I work with startups, nonprofits, and established businesses to leverage stories as a strategic tool to advance important missions. Effective brand strategy and messaging drive action towards sales initiatives, charitable giving, and mobilizing people towards causes and campaigns worth caring about. My goal is to work alongside founders and teams to build genuine emotional connections that spark a lasting impression with an audience. Having worked in capital strategy and executive leadership, I also offer strategic consulting for founders needing support in the planning, launch, and execution of new brands, re-brands, or high-level initiatives. I operate as a creative partner to tackle hard questions, decide on the path towards growth and success goals, then build structured plans to reverse engineer the outcomes. With a keen eye for design, we'll work together to build effective branding elements through impactful websites, assets, and collateral. Contact me here to learn how we can work together.
I hold a B.S. in Digital Media Production from the Art Institute of Portland and have worked extensively in the film industry, the creative arts and design world, and as a communications strategist and entrepreneur. I've worked with the big guys and gals (Nike, Google, Patagonia), and the little guys and gals (small business owners, wellness practitioners, farmers, and teachers). Throughout my career, I've helped hundreds of people effectively tell their stories.
I've been featured in Outside Magazine, Forbes, Adventure Journal, B the Change Media, and I'm the co-founder of Wylder, the first female-founded benefit corporation in the state of Utah. I've cultivated my entrepreneurial spirit by building three businesses, while also bringing two 501(c)(3) non-profits to life. Speaking at Fast Company's Innovation Festival, Silicon Slopes StartFest, and on numerous leadership panels at Outdoor Retailer were career highlights for me, and I love sharing my own story. I'm captivated by the ever-evolving intersection of creativity, mindfulness, and entrepreneurship. I've dedicated my career to amplifying organizations tackling inequity, sustainability, and regenerative enterprise.
I love working with artists and entrepreneurs, and I've often marveled at how any of us keep churning out art, build resilient businesses, form effective movements, and endeavor to create a better world when failure feels so imminent. I think the real wonder that lies within all humans, found in our very DNA, is the propensity to mess up slightly. To blunder. To mutate. And then, to adapt. Without these attributes, we would still be anaerobic bacteria, so it's imperative that we confront issues head-on with an adaptive approach in order to truly grow and learn. The most effective rebels and changemakers seem to be those dedicated to constant evolution and continued iteration.
When not hustling on a project, you'll likely find me attempting to hold a 2 minute handstand, soaking at my family's hot spring property, or listening to science and philosophy podcasts as I make my way into the wilderness.
Photo: Tory Treseder
"We called Jainee the "meaning miner". She can sift through complicated, jargon-y language and transform it into inspiring, beautiful prose. Yes, she has superpowers in helping you explain what you do clearly and compellingly. But working with Jainee is not just about clear and compelling language or branding. She elevates your work, finding and creating new value that inspires you and your audience.
Whether you are just starting something, or you're re-designing or upgrading an existing project, Jainee is a dream partner. Trust her to help you with the early stages of a project, to make sense of what you're trying to say. Trust her with taking something that is already off the ground, to bring the best of what you do into focus. Trust her with re-designs or upgrades, brand or product launches, or any project where the experience just has to be perfect. She will bring a magic to anything and anyone she touches. And working with her is just so damn fun."
media & storytelling
I have worked as a Producer, Director, and Coordinator for commercial, documentary, animated, and feature-length films. I've slogged up steep mountains to get that perfect dawn light, ran through swamps and jungles for a documentary in Puerto Rico, and wrangled tiny puppets for the stop-motion film, Coraline. I understand the unique challenges photographers and film crews face and bring over a decade of experience in planning and executing high-integrity work.
Sashwa Burrous - Filmmaker / DP
Jo Savage - Photographer
Justin Lewis - Filmmaker / DP
Dawn Heumann - Photographer
Krystle Wright - Photographer / Director
Camrin Dengel - Photographer
Alexandra Fuller - Director / Creative Director
Natalie Gildersleeve - Photographer
Abbi & Callen Hearne - Photographers