Wylder is the online marketplace for the modern outdoorswoman. From jewelry to hiking boots, we curate and sell the best products from brands and artisans who take responsibility for their impact. We focus on goods that strike a balance between beauty and functionality, and bridge the gap between the urban and outdoor lifestyles. We also provide a content-rich blog, weekly newsletter, and yearly Field Trips focused on cultural ecology.
Originally developed fireside with whiskeys in hand, my co-founder Lindsey Elliott and I have nurtured the idea of this company through several start-up phases. We began ideating and preparing for our crowdfunding campaign on the northern coast of California in 2015. Later that year, we made a strategic move to Salt Lake City where we continued development while living in my parent's basement, covering the walls in sticky notes and dreaming up the vision for WYLDER. In the Spring of 2016, we were funded by 606 backers on Kickstarter and raised $55,000!
We officially opened for business in November of 2016, from a new office and warehouse facility in South Salt Lake where we currently reside with our 3 office dogs and 2 interns.
Wylder is the first female-founded benefit corporation in the state of Utah. In addition curating the best products for women, we use our platform to share campaigns and calls to action from social and environmental changemakers across the globe. We are actively partnered with 3 non-profit organizations and regularly promote their work to engage our audience in social and environmental justice and relevant conservation initiatives. We’re working to create a new culture around consumerism — one that emphasizes community, diversity, ecological sustainability, the re-framing of material value and providing an alternative to 'throw-away' culture.
READ OUR STORY IN OUTSIDE MAG
The women at Wylder Goods had a big dream: to create the world's first online outdoor-gear retailer for women, bust into an industry overrun by bros, and save the planet. All in four not-so-easy steps.